The Market Research Industry

Australia: US$623 million (ESOMAR, 2008)

Australia is ranked 10th in the world in Market Research market size, with a turnover of US$623m in 2008 (US$22.69 per capita), 5.8% of ad spend of US$10,644m, or US$29.69 per capita. Australia is the world's number 1 for online MR spend (33% of the total MR spend in 2007).

88% of MR business in Australia comes from Domestic clients, while 12% comes from international clients. 68% of this is consumer focused and the Quant/Qual split is 85/15. 26% of the overall spend comes from manufacturing clients, 8% from wholesale and retail, 12% from financial services, 9% from utilities, 17% from public sector, 8% from media and 20% from others including research institutes and ad agencies.

Source: ESOMAR Global Market Research Report, 2008

Australian Market and Social Research Society

The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,100 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia. The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social and market research.

What the AMSRS does

The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social research. Specifically the AMSRS aims to:
  • Persuade business executives to use market and social research
  • Encourage marketers to use scientific methods of market and social research
  • Provide training and forums to extend knowledge and understanding or market and social research
  • Enhance quality of discussion and understanding of market and social research.
Source: AMSRS

ESOMAR

ESOMAR is the world organisation for enabling better research into markets, consumers and societies.

With 5,000 members in 100 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.

Source: ESOMAR