The Market Research Industry

Australia: US$3.3 billion (Market Research and Statistical Services industry, Source: IBISWorld, 2023)

The industry was ranked the 14th Professional, Scientific and Technical Services industry by market size, and the 304th largest industry overall in Australia.

Source: IBISWorld Market Research and Statistical Services in Australia - Market Size, Industry Analysis, Trends and Forecasts (2024-2029), December 2023

The Research Society Australia

The Research Society (TRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals in Australia. The Society represents, connects, supports and develops professionals throughout their career. TRS does this through:
  • Professional training and support
  • Representing the industry to government, regulators and other stakeholders
  • Networking events and conferences
  • Publications
  • Developing and promoting standards and guidelines
Source: TRS

The Australian Data and Insights Association Australia

The Australian Data and Insights Association (AIDA) is the peak industry body for data, insights and research organisations in Australia. The Association represents close to 100 data, insights and research companies. AIDA does this through:
  • Industry advocacy with government and regulators
  • Networking events and conferences
  • Developing and promoting quality standards and certifications
Source: AIDA

ESOMAR

ESOMAR is the world organisation for enabling better research into markets, consumers and societies.

With members in over 130 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.

Source: ESOMAR