Hudson Howells

Hudson Howells is a strategic management consulting firm based in South Australia. Established in 1993, its major focus is providing specialist, highly personalised assistance to government and large corporate clients in five core service areas including specialist market research.

We use our research expertise to creatively develop strategies that are both pragmatic and implementable. At the consumer level we specialise in psychographic market segmentation, consumer behaviour modelling and branding and positioning and at the B2B level we specialise in executive level depth interviews.

Its major focus is providing specialist assistance to government and corporate clients in five core service areas:
  • Strategic Planning and Business Planning (based on sound research)
  • Marketing Planning and Market Research
  • Economic and Industry Development (based on sound research)
  • Export Market Development (in-market research)
  • Customer Relationship Management (based on sound research)

Marketing planning and market research

Our expertise in marketing planning and market research includes:

  • Marketing strategy development
  • Brand strategy development, including brand image and positioning
  • Product strategy development
  • Pricing strategy development
  • Sales and distribution strategy development
  • Communications strategy development
  • Market segmentation strategy development based on psychographic market segmentation
  • Consumer research - qualitative and quantitative
  • Industry research - B2B - especially executive level depth interviews

Hudson Howells specialises in brand research, psychographic market segmentation and consumer behaviour modelling. We are the largest supplier of research services to the residential property development sector in South Australia and a major supplier of research services to Commonwealth, State and Local Government.

What we believe

Hudson Howells has differentiated itself by providing a very high level of personalised service to our government and corporate clients. We believe our clients place a high value on receiving a service that extends beyond the strict contractual scope of a project.
We also believe in challenging the status quo and presenting recommendations and solutions that are 'outside of the square'.

We understand our clients' requirements to work within a defined budget and to get the optimum return from their investment, regardless of the size of that investment. We value the long term relationships we develop with our clients, many of whom have been with us since our inception in 1993. Finally, we never lose sight of the fact we are a boutique consulting firm and our clients have many options to choose from.

How we work

Hudson Howells is committed to listening to ensure we completely understand our clients' requirements. We also appreciate that sometimes our clients know they need something, but don't fully understand what that something is. We help define this. Large and complex projects require skilled project management to ensure they are delivered on-time and on-budget. Our commitment to this is steadfast. Our other commitment is to collaboration. Whether its undertaking research on a project or developing a strategic plan, Hudson Howells collaborates with its clients and engages with the project stakeholders. We never switch off. The creative process which leads to successful strategy development is not a 9 to 5 proposition. The lessons we learn from one project are frequently applied to the next. And finally, we never lose sight of the fact that it is people that make or break a project.

Established: 1993
Employees: 2 to 5
Qualitative research: Yes
Quantitative research: Yes
Panel: Unknown


Level 8, 13 Grenfell Street
Adelaide, 5000

Phone: +61 8 8211 7168