We provide the most complete understanding of how consumers get information, consume media and buy goods and services.
Drawing on a variety of Nielsen information sources and proprietary tools and analyses, we help clients find solutions to their most critical business issues:
Forecasting & Trends |
Portfolio Management |
Understanding Customers |
Performance Tracking & Measurement |
Segmenting & Targeting |
Distribution Strategy & Execution |
New Product Development |
Marketing ROI |
Brand Management |
Media Mix Optimization |
Pricing & Sales Modeling |
Building B2B Relationships |
Our portfolio of expertise is tailored to make it relevant to the unique challenges of clients in the industries we serve:
Advertising & Marketing |
Automotive |
Consumer Packaged Goods |
Financial Services |
Government & Social |
Health |
Media & Entertainment |
Telecommunications |
Retailing |
Travel & Tourism |
Above all else, our ongoing commitment is to align our business with our clients' needs to ensure they have a competitive edge in an expanding global economy.
Nielsen is a privately held company active in more than 100 countries, with headquarters in New York, USA.