Nielsen


Nielsen is the world's leading marketing and media information company. We're passionate about measuring and analyzing how people interact with digital platforms, traditional media and in-store environments - locally as well as globally.

We provide the most complete understanding of how consumers get information, consume media and buy goods and services.

Drawing on a variety of Nielsen information sources and proprietary tools and analyses, we help clients find solutions to their most critical business issues:

Forecasting & Trends

Portfolio Management

Understanding Customers

Performance Tracking & Measurement

Segmenting & Targeting

Distribution Strategy & Execution

New Product Development

Marketing ROI

Brand Management

Media Mix Optimization

Pricing & Sales Modeling

Building B2B Relationships

Our portfolio of expertise is tailored to make it relevant to the unique challenges of clients in the industries we serve:

Advertising & Marketing

Automotive

Consumer Packaged Goods

Financial Services

Government & Social

Health

Media & Entertainment

Telecommunications

Retailing

Travel & Tourism

Above all else, our ongoing commitment is to align our business with our clients' needs to ensure they have a competitive edge in an expanding global economy.

Nielsen is a privately held company active in more than 100 countries, with headquarters in New York, USA.



Established: 1923
Employees: 50 and more
Qualitative research: Yes
Quantitative research: Yes
Panel: Yes

Address

The Wellington Centre, 2 Portrush Road
Payneham, SA, 5070
South Australia

Phone: +61 8 - 7129 3000
Email: nielsen.au@nielsen.com
Website: http://.au.nielsen.com