Adelaide
Market Research

Nielsen is the world's leading marketing and media information company. We're passionate about measuring and analyzing how people interact with digital platforms, traditional media and in-store environments - locally as well as globally.

We provide the most complete understanding of how consumers get information, consume media and buy goods and services.

Drawing on a variety of Nielsen information sources and proprietary tools and analyses, we help clients find solutions to their most critical business issues:

Forecasting & Trends	Portfolio Management
Understanding Customers	Performance Tracking & Measurement
Segmenting & Targeting	Distribution Strategy & Execution
New Product Development	Marketing ROI
Brand Management	Media Mix Optimization
Pricing & Sales Modeling	Building B2B Relationships

Our portfolio of expertise is tailored to make it relevant to the unique challenges of clients in the industries we serve:

Advertising & Marketing	Automotive
Consumer Packaged Goods	Financial Services
Government & Social	Health
Media & Entertainment	Telecommunications
Retailing	Travel & Tourism

Above all else, our ongoing commitment is to align our business with our clients' needs to ensure they have a competitive edge in an expanding global economy.

Nielsen is a privately held company active in more than 100 countries, with headquarters in New York, USA.