Ehrenberg-Bass Institute for Marketing Science

The Ehrenberg-Bass Institute for Marketing Science, University of South Australia, is unique. We combine the resources of a large academic R&D centre with a state-of-the-art in-house computer assisted telephone survey facility to provide a full range of research services.

We have more than forty specialist researchers located in offices in Australia and the UK, as well as a field team of IQCA accredited interviewers.

We discover and disseminate real scientific knowledge about marketing that can be used by managers to increase the efficiency of their marketing activities.

We undertake a program of Research into how Marketingworks as a science, in collaboration with the Ehrenberg Centre at London South Bank University. This is a unique program funded by member companies across the globe; from Procter & Gamble to General Motors. 

Major Research Streams include:

  • Brand Equity
  • Media
  • Advertising
  • Pricing
  • Buyer Behaviour & Marketing Metrics
  • Sustainable Marketing
  • Wine Marketing
ISO 9001 Lic QEC13809 Standards Australia

Established: Unknown
Employees: 50 and more
Qualitative research: Yes
Quantitative research: Yes
Panel: No


70 North Terrace
Adelaide SA, 5000

Phone: 1800 801 857