Market Research Panels

A market research panel is a group of pre-screened respondents who have expressed a willingness to participate in surveys and/or other forms of research. Panels are a great way to conduct research because participants are willing, interested, and motivated. Panel members are generally rewarded and get paid to complete each survey. Most panels are online panels. Please find below an overview of Market Research Panels owned by Adelaide market research agencies.

Global Opinions Panel

Membership in our Global Opinion Panels provides you with many opportunities to voice your opinions on the products and services you and millions of other people across the globe use every day. As part of the Synovate Global Opinion Panels you have the power to...

  • Influence manufacturers' efforts to improve existing products and services
  • Test innovative consumer goods, be the first to see what's new.
  • Help influence the design of new items that will later appear on store shelves.
  • And, because we value our members' opinions, receive rewards just for participating.

Market research agency: Synovate


Nielsen//NetRatings has a goal of obtaining a rich understanding of the Internet marketplace and to provide exceptional data and insight into how people are using their computers and the Internet around the world. As a member of the research panel, you will be helping to shape the future of the Internet.

Market research agency: Nielsen


Opinionspaid is an online community with members from all around Australia. This panel has been formed to provide members with an opportunity to give their opinions on a wide variety of matters including social and cultural issues, products and services via online surveys. The results from Opinionspaid surveys are used to advise Australian and global businesses on the products and services they offer to the community. By participating in this panel and our surveys you are influencing choices available to you as a consumer.

Members are rewarded for their participation. It costs absolutely nothing to join and surveys are optional.

Market research agency: Colmar Brunton Research

OZ Panel

Join now and earn rewards for completing online surveys. Redeem your rewards for a variety of gifts such as shopping vouchers, movie tickets, pedometer and more.

Market research agency: Roy Morgan Research Pty Ltd

SA Focus Groups

Have your say about products and services you use or thought of using and earn cash for your opinions. There is NO SELLING involved and registration is FREE. You can be part of a valuable research group which may involve focus group discussions, product testing, panels, one to one interviews or on-line surveys.

Market research agency: Robyn Kunko Market Research